Virgin Voyages

Virgin Voyages’ first cruise ship, The Scarlet Lady, needed unparalleled experiences and an air of cool to stand out from its competition.

So they enlisted acclaimed director Roman Coppola and The Directors Bureau: Special Projects to steer the direction of the ship’s experiential design. This is one of their ideas: “The Groupie,” a modernist take on a Japanese-style karaoke lounge.

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